Hi, I'm Urvashi (ur-v-shi)
I'm a Product Designer- Experiences, and I thrive on solving user problems in complex systems.
I apply human-centered design through the lens of AI and systems thinking. I map complex ecosystems to uncover real pain points, then design intuitive, trusted solutions that drive product adoption and lasting measurable impact for user retention - connecting user needs to business goals.
Testimonials
“I had the pleasure of working with Urva on a TMS system. Urva is the epitome of collaboration and forward thinking. At the time we worked together her role was UX Designer for a transaction management software. She effectively communicated with end users, product owners and the technical team. She always has a positive attitude and is an advocate for the users she designs for."
Maryanne Kay Frake | Sr Director Software Engineering @ Anywhere Real Estate
“I have had the pleasure of reporting to Urva as a UX Team Lead, and I am truly impressed by her exceptional abilities and leadership. She consistently presents simple solutions to complex design challenges, effectively collaborates with engineering teams, product managers, stakeholders, and drives innovation within our projects. Under her guidance, I have experienced significant growth both as a designer and as a professional. Urva's approach of collaborating with stakeholders has been highly effective in demonstrating the value a designer brings to the user experience, while also involving the user as a co-designer of the product. Her mentorship has been invaluable in helping me build partnerships within the company and among stakeholders. Overall, Urva's expertise, strategic thinking, and exceptional leadership make her an ideal candidate for any role that requires a visionary and skilled UX Leader."
David Eisenmenger | Product Designer @ Anywhere Real Estate
“During her time at the Vitamin Shoppe, Urvashi worked on several major site enhancement initiatives. She re-designed our product detail pages across our website and mobile app to provide an optimal and frictionless customer experience leading to significant conversion improvements. She worked cross functionally to understand what was important to the business, customer and achievable from a technical perspective to build an experience that was consistent with the Vitamin Shoppe brand and resonated with our customers. She then took those learning and improvments to implement a seamless product grid page experience, that was consistent with the product detail page enhancements and led to a enhanced customer journey through both our website and mobile app. Urvashi is passionate, dedicated, diligent, loves to learn, and always puts the customer first. Her designs are careful considerations of the customer and their behavior through analytics and user testing, along with competitive analysis, and understanding of the brand and products. Urvashi is a great addition to any team, as she brings passion and inspiration to any project."
Tamara Pircz | VP eCommerce @ The Vitamin Shoppe
“Strong understanding of the user's interaction with the product/system, excellent observer/listener, attention to detail, not being afraid to be wrong, challenging the status quo, are the first things that come into mind when it comes to describing Urvashi as a UX professional. She is obsessed with the user, while still able to not lose sight of the business needs in her designs. Her work ethics are top-notch, she's very personable, and her can-do attitude influences her peers as well as folks whom she interact with. I have had pleasure to work with Urvashi for about a year, and would not hesitate to recommend her to any organization. She will be a tremendous asset wherever she goes."
Uman Chan | Technology and Software Product Engineering Leader @ The Vitamin Shoppe
“Urvashi possesses a unique talent for blending together elevated design, brand vision, and her innate psychological understanding of the user. She has a strong conviction - essential for dealing with hardheaded engineers like myself - but she is never closed off to new knowledge and experience. In the year that we worked together, I witnessed first-hand her capacity to learn and grow into not only an even more competent designer, but also into a business leader in her own right."
Noriel Valdés | Software Engineering Leader @ The Vitamin Shoppe
If you would like to discuss AI-application in products
or exchange ideas over coffee,
about UX in AI, AI-Agents, Blockchain, IoT with
Human-Centered Interaction Design
I'd love to hear from you.
